Good Website Design – The First Step of Internet Success

A good website design is one which is easy to use, easy to navigate, easy
to understand and read, and also attractive. By attractive we don’t mean you
need to put in lots of graphics and animations, even a simple site like Google
can be termed as attractive. The important point to remember is that the site
should not be cluttered with too many things as it can take the focus away from
your content which is what you are trying to convey.

 

Importance of good website design

 

The debate between website design and content is a never
ending one. While some feel that content is the main part of a website, others
are of the opinion that it is the design which holds more importance. The
answer is that both are required for a successful website. If the design is not
good then your visitors will not even look at your content, and if the content
is lacking then the visitors will never come back. A good website design is what compels the visitor to read what you have to
say and forms the first impression of your site.

 

Planning before website designing

 

It is important that you put in time
to plan the website design strategy
before starting work on it. The website
design should be decided keeping in mind the field the website is related
to and the target audience. For instance, a site for business executives needs
to portray a professional look with an uncluttered, minimal, and attractive
design. On the other hand, a site aimed at kids needs to be full of color,
graphics, and maybe even music. Accordingly, you need to give proper importance
to the browser and settings you are designing
your website for. Any site which incorporates horizontal scrolling is
difficult to navigate and not liked by many people, thus you may be alienating
a large percent of your traffic. Cross browser compatibility is another issue
to be looked into during the planning phase. Also remember to keep the design
consistent between the different pages of the site.

 

Use of color and graphics in Website design

 

One of the most important though not
so obvious aspects of your website
design is the background color and the color scheme you use for the site.
For instance, a white background conveys a more professional look, lets you
experiment with different color schemes, and is best suited for professional
sites. However, for an artist wanting to display his or her work the color may
be too dull and they should try different colors. Black is often chosen by
those daring to be different, and if you have say a rock n roll band then it
may be a good option for you. Graphics are a great way to make your site look
attractive, but remember too many of them on one page can make the page look
cluttered apart from increasing the time the page takes to load. The same rule
applies to animations as well.

        

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