Search engine marketing and positioning explained...

• Search Engine Marketing (SEM) involves utilizing a combination of site submissions and paid search engine listings to help ensure your site reaches your customers who are using search engines to make buying decisions.

• Search Engine Optimization (SEO) is the method of increasing your site’s visibility in the search engines for the most important keywords and phrases that are relevant to your firm.

• Keyword research and development involves writing search engine friendly copy, content, articles, meta tag optimization, linking strategy and implementation, website submission and analyzing results.

What are Pay Per Click & Pay For Inclusion programs?

• Pay-per-click (PPC) involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged a specific fee or Pay-Per-Click rate. With PPC you only pay for the actual results.

• Pay-for-inclusions (PFI) involves paying to get your site listed on a certain search engine. It doesn't guarantee high rankings. You still need optimzation to get high rankings. PFI gives you an opportunity to gain a top position but without a good SEO strategy, it’s effectiveness is limited.

The benefits of search engine marketing & search engine optimization

• Search Engines outperform all other forms of media in driving visitors to sites. Over 85% of web users state that search engines are the primary method to find specific sites.

• Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service or solution.

• Search engines work for you non-stop, 24/7.

Why you need search engine marketing?

• Over 92% of users don’t look further than the first 2 pages of search results and most will not even look past the first 10 results.

• More than 30% of users believe companies found in the top search results are a major firm in their specific category. SEM raises your online profile and builds brand awareness.

• SEM has been proven to yield the highest Return On Investment in terms of generating more traffic, leads and sales to your site than any other marketing channel

Article Source: http://www.bigarticle.com/